BETA RESEARCH CABLE SUBSCRIBER STUDY –
EVALUATION OF BASIC CABLE NETWORKS

In September, Beta Research Corporation will conduct a telephone survey among a national sample of 700 cable households. The questionnaire will include the following:

1. Unaided and aided awareness of each cable service.

2. Favorite cable networks – Respondents name their five favorite basic/ expanded basic channels.

3. Whether ever watched specific cable networks.

4. Satisfaction with cable networks – Respondents rate each channel viewed on the scale “Very Satisfied,” “Fairly Satisfied,” “Not Very Satisfied,” or “Not At All Satisfied.”

5. Programming Quality of Cable Network – Respondents rate each channel viewed on a scale of 1 to 5 where “5” means “Excellent” and “1” means “Poor.”

6. Importance of Cable Network – Respondents indicate whether service is important or unimportant to enjoyment of cable.

7. Perceived Value of Cable Network – Persons who ever watch estimate amount the service would be worth if it were sold by itself.

8. Profile of Sample – Internet usage, marital status, presence of teens or children, age, education, occupation, household income, MSO of respondent.

A list of channels measured include:

A&E, ABC Family, AMC, Animal Planet, Bravo, CNBC, CNN, Cartoon Network, Country Music Television, Comedy Central, Court TV, Discovery Channel, Disney Channel, E!, ESPN, ESPN2, ESPN Classic, Food Network, Fox News Channel, FX, GSN, Golf Channel, Hallmark Channel,  History Channel, Home & Garden TV, TLC, Lifetime, MSNBC, MTV ,National Geographic Channel,  Nickelodeon, Oxygen, Sci-Fi Channel, Speed Channel, Spike TV, TBN, TBS, TNT, The Travel Channel, Turner Classic Movies, TV Guide Channel, TV Land, VH1, USA, Weather Channel, and Superstation WGN.