FOLLOW-UP TO BETA RESEARCH CABLE SUBSCRIBER STUDY
– BRAND IDENTITY OF BASIC CABLE/BROADCAST NETWORKS–
An online survey will be conducted in January among a national sample of 900 cable subscribers. Question areas include the following:
Viewers of each network will be asked whether specific adjectives describe the network: “Very Much,” “Somewhat” or “Not At All.” Adjectives included are:
- Entertaining
- Informative
- A channel inclined to pay attention to its commercials
- One of my favorite channels
- Bold/tries new things
- Has many original programs/series
- Distinctive
- Valuable
- Fun
- Family oriented
- High quality
- A channel that I would like to see in HDTV
- Has hosts and on-air personalities I like
- A channel with less commercial clutter than most other channels
The study will measure mostly basic cable networks with 55 million or more subscribers.
A list of networks that are measured includes:
A&E, ABC Family, AMC, Animal Planet, ABC Family Channel, Bravo, CNBC, CNN, Cartoon Network, Comedy Central, Court TV, CMT, Discovery Channel, Disney Channel, E!, ESPN, ESPN2, ESPN Classic, Food Network, Fox News Channel, FX, GSN, Hallmark Channel, History Channel, Home & Garden TV, TLC, Lifetime, MSNBC, MTV, National Geographic Channel, Nickelodeon, Outdoor Life, Oxygen, Sci-Fi Channel, Speed Channel, TBS, TNT, Travel Channel, Turner Classic Movies, TV Land, USA, VH1, WE, Weather Channel, and WGN. Broadcast networks ABC, CBS, Fox and NBC are also measured.
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