• Multi-client research measuring viewer satisfaction, awareness, perceived value, importance and brand image of cable networks
• Measures consumer demand for new digital and video on demand networks
• Study the perceptions of cable networks among all types of customers...
  • Cable Subscribers: Evaluation of Basic Cable Networks
  • Cable Subscribers: Brand Identity of Basic Cable/Broadcast Networks
  • Cable Subscribers: Interest in Emerging/Digital/Mid-Sized/Video on Demand Networks
  • Digital Cable Subscribers: Evaluation of Digital Basic Networks
  • Satellite Dish Subscribers: Evaluation of Basic Cable Networks
  • Cable Operators: Evaluation of Basic Cable Networks
  • Cable Operators: Interest in Carrying Emerging/Digital Networks
  • Ad Executives: Evaluation of Basic Cable/Broadcast Networks
  • Non-Subscribers to Cable: Interest in Cable Networks
  • Local Ad Sales Executives: Evaluation of Basic Cable Network Organizations

2. Custom Cable Network Research

• Single-client research custom-designed for cable operators, media firms and advertisers
• Both qualitative and quantitative studies - focus groups are conducted by moderators with significant cable television experience

3. Beta Cable Studies Are Highly Respected

• Results from Beta’s syndicated cable studies are regularly published in many industry trade publications
• The vast majority of basic/digital cable networks subscribe to Beta Cable Network Studies.
• Hundreds of cable operators and ad executives receive Beta Cable Network Study summaries.