IN-HOUSE CAPABILITIES THAT SPAN
STUDY DESIGN TO THE PRESENTATION OF RESULTS AND IMPLICATIONS

• Study Design/Methodologies
• Sample Selection and Questionnaire Design
• Project Management
• Mailing and Mail Processing Services
• In-house Telephone Staff + “800” Phone Lines
• Computer-Aided Telephone Interviewing (CATI)
• Online Technologies/Programming
• Onsite Focus Group Facilities
• Data Entry, Coding and Editing
• Onsite Computing/Tabulating
• Database Services:
  • Panel Construction and Maintenance
  • List/Sample Maintenance
  • Format Capabilities (ASCII, Excel, Access)
• Statistical Analysis and Interpretation of Results
  • Historical analysis
  • Cluster analysis
  • Discriminant analysis
  • Factor analysis
  • Modeling and Forecasting
  • Perceptual mapping
  • Regression analysis
• Report Writing
  • Detailed and Actionable or Prose-Based
  • PowerPoint
  • Desktop Publishing, Graphics
• Presentation of Results To Management
• Marketing Planning and Consulting