EVALUATION OF EMERGING NETWORKS AMONG DIGITAL CABLE SUBSCRIBERS

An online survey will be conducted in July among a sample of approximately 800 digital cable subscribers. The questionnaire would consist of the following:

1. Satisfaction with digital cable package.

2. Likelihood to continue digital cable package.

3. Whether digital cable has met expectations of subscribers.

4. Interest in subscribing to DBS services.

5. Aided awareness of each emerging/digital basic network.

6. Five favorite digital cable services.

7. Whether ever watched specific emerging/digital cable services.

8. Last time watched specific emerging/digital cable services.

9. Satisfaction of emerging/digital networks – Respondents rate each channel viewed on the scale “Very Satisfied,” “Fairly Satisfied,” “Not Very Satisfied,” or “Not At All Satisfied.”

10. Importance of emerging/digital networks – Respondents indicate whether service is important or unimportant to enjoyment of cable.

11. Perceived value of emerging/digital networks – Persons who ever watch estimate amount the service would be worth if it were sold by itself.

12. Profile of Sample – Marital status, presence of teens or children, age, education, household income.

Interviews are completed with 700 adults and 100 teens.

A list of networks to be measured includes:

BBC America, Biography Channel, Bloomberg TV, Discovery Times, Discovery Health, Discovery Home, Discovery Kids, Discovery Science, Discovery Military Channel, Do-It-Yourself Network, ESPN Classic, ESPNEWS, Fox Movie Channel, Fox College Sports, G4, History International, IFC, Lifetime Movie Network, MTV Hits, MTV Jams, MTV2, Music Choice Channels, National Geographic Channel, Nick Games & Sports, Nicktoons TV, Noggin/The N, Outdoor Channel, SOAPNet, Style, Sundance Channel, Toon Disney, VH1 Classic, VH1 Country, VH1 Soul, Weatherscan, WE: Women’s Entertainment.