• Primary care physicians (family practitioners, internists, general practitioners, osteopaths)
• Specialists (cardiologists, dermatologists, ob/gyns, ophthalmologists, oncologists, psychiatrists, surgeons, neurologists, pathologists, radiologists, etc.)
• Nurses
• Nurse practitioners/physician assistants
• Pharmacists
• Dentists
• Laboratory professionals
• Plus ... your most important patients designated by therapeutic class

2. Select Physicians By...

• Specialty
• Type of practice
• Patient load
• Prescribing behavior
• Years in practice
• Location
• Hospital affiliation
• Panel membership
• Etc.

3. Brand/Tracking Studies

• Track prescribing patterns/detailing efforts
• Determine brand usage and market position
• Measure pre-brand and post-brand awareness and usage

4. Attitude and Usage Studies

• Segment population by high versus low prescribers
• Analyze segments to support sales efforts
• Determine market share/growth

5. Product Testings

• Determine consumer usage of OTC products and patient usage of ethical products
• Define key-selling characteristics
• Provide statistically reliable information for market claims

6. Advertising Page Exposures (APX)

• Document “through-the-book” readership
• Determine ad recall/effectiveness
• Methodology: In-publication research

7. Advertising/Copy Testings

• Measure DTC/DTP effectiveness
• Determine ad recall/effectiveness

8. Syndicated Physician’s Advertising Communication Evaluator (SPACE)

• Test your ads via face-to-face (in-office) physician interviews
• Physicians selected using random sampling
• Tests are geographically dispersed in four or more markets
• Measures...
  • Potential readership
  • Persuasiveness
  • Informativeness
  • Believability
  • Headline relevance
  • Illustration/photo relevance
• Your ads will be compared with norm values (more than 6,000 ads have been tested) ...
  • All drug ads
  • Drug ads within the therapeutic class
  • Drug ads within coloration
  • All drug ads within coloration & therapeutic class
  • All drug ads within size of ad unit
  • All drug ads within size of ad unit & therapeutic class
• Methodologies: in-office

9. Omni-Health

• Join other firms in monthly, multi-sponsored omnibus studies
• Conducted via one of two methodologies:
  • In-office using skilled interviewers (60+ healthcare professionals)
  • Telephone (100+ healthcare professionals)
• Professionals continuously studied include:
  • Cardiologists
  • Gastroenterologists
  • Ob/Gyns
  • Pediatricians
  • Psychiatrists
  • Oncologists
  • Dermatologists
  • Ophthalmologists
  • Nurses
  • Lab professionals
• Surveys primary care physicians, specialists, retail pharmacists, and other professionals
• Discover answers to your most important questions
• Answers cross-referenced to key demographic data
• Multi-sponsorship means high efficiency
• Monthly frequency helps determine longer-term trends
• Data for individual sponsors is kept confidential
• Methodologies: in-office, telephone

10. WARNS

• Learn physician behavior/attitudes toward specific brands
• Gain results by therapeutic class
• Discover...
  • Brands physicians are prescribing
  • Brands prescribed within the last month, three months, six months
  • Image/impressions of individual brands
  • Competitive brands also prescribed
  • Tendencies to switch brands
• Gain access to changes in market conditions that enable effective strategic decisions

11. Pharmacists/Nurses Information Profile (PIP/NIP)

• Test potential readership of your ads
• Audiences: pharmacists; nurses
• Respondents are randomly selected and pre-contacted by telephone, then personally interviewed
• What you’ll learn:
  • Likelihood of reading the ad in a medical journal
  • Level of persuasiveness
  • Degree of informativeness
  • Degree of believability
  • Relevance of the headline
  • Relevance of the illustration
• Compare results with norm values for other ads
• Determine advertising effectiveness, reliability, cost efficiency

12. Custom Research Projects

Beta Research welcomes the opportunity to custom-build research projects that help achieve your objectives.  Ask us for input.