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Erdos & Morgan
Beta History
 

Beta Research Corporation, founded in 1970, has emerged as one of the premier market research companies in the United States. Privately owned, and located in Syosset, New York, Beta Research Corporation is committed to a level of market research expertise unsurpassed in the industry. Offering custom and syndicated research services to a wide range of business sectors, Beta has a breadth of experience and a reputation for excellence.

In 1988, Beta Research Corporation acquired Erdos & Morgan, a leader in business-to-business research. Established in 1947 by Paul L. Erdos and Arthur J. Morgan, Erdos & Morgan publishes the Opinion Leaders, Purchase Influence in American Business, Worldwide Professional Investment Community and Business & Leisure Travel syndicated studies.

In 2000, BetaResearch.com was established to meet clients’ needs for Internet marketing research and real-time business information. This division of Beta Research Corporation offers clients the latest technological advances complemented by years of research experience.

The acquisition of Erdos & Morgan and the creation of BetaResearch.com add a depth of knowledge unmatched by other research organizations.

Beta Research is proud to be a member of many highly respected industry associations, including the Advertising Research Foundation (ARF), American Marketing Association (AMA), Council of American Survey Research Organizations (CASRO), Direct Marketing Association (DMA), Magazine Publishers of America (MPA), Media Research Directors Association (MRDA) and Qualitative Research Consultants Association (QRCA).

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