Beta Research Corporation >> Beta Insights

Published for Advertising & Marketing Research Professionals by Beta Research Corporation

	January 2003 Issue Can Response Rates by Mail/Telephone Be Improved? Quips by Chris Connelly
	February 2002 Issue Post-September 11th Test of Methods to Improve Mail Response Rates Discovery, ESPN, History Ranked Tops by Cable Subscribers Beta Milestones
	October 1999 Issue Beta Unveils New Study of Women's Health Issues Info-Check by David Buchler Beta Research Corp. -- #1 in Publication Panel Research
	June 1999 Issue Tell Me Your Secret - Random Response Methodology - by Charles R. Mann, Ph.D. The Organization of Arguments - by John Martino Frustration - by Carl Kossoff The "Beta" Star
	January 1999 Issue INFO•CHECK - by David Buchler Ad Page Exposure - APX - by Paul Di Lillo The Specificity of Norms - by John Martino
	April 1998 Issue Panel Research-An Overview - by Heidi Hackett Beta Research conducts several annual syndicated studies that are purchased by media companies. Nonparametric Statistical Techniques - by John Martino Insight Through Focus Groups The Organization of Arguments - by Paul DiLillo
	September 1997 Issue Raising reponse rates by Mail - An Update Determining Sample Size

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