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Beta Waves
Published for Advertising & Marketing Research Professionals by Beta Research Corporation


JUNE 1999

Beta is the First Known Market Research Company to Have a "STAR" Named for It.

In recognition of nearly thirty years of quality and dedicated service to the research community and in accordance with specifications determined by the International Star Registry at 1821 Willow Road, Northfield, Illinois 60093 (1-800-282-3333):

Constellation TRIANGULUM
RA 2h bm 33. 85 SD 30° 3' 6.50"
Magnitude MV 10.3
Star # 340403253

has been redesignated BETA.

According to the International Star Registry "This Star will henceforth be known by this name. This name is permanently filed in The Registry's vault in Switzerland and recorded in a book which will be registered in the copyright office of the United States of America."


TOPICS IN THIS ISSUE:

Tell Me Your Secret - Random Response Methodology

The Organization of Arguments

Frustration

The "Beta" Star
Association Member