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Beta Waves
Published for Advertising & Marketing Research Professionals by Beta Research Corporation

   QUIPS BY CHRIS CONNELLY
  • I made a deal with myself a few years ago - and got ripped off.

  • Always feel with your heart although it's better with your hands.

  • Getting married probably stunted my growth.

  • If you haven't got a hernia yet, you ain't pulling your share.

  • Resentment is like drinking poison and waiting for the other person to die.

  • If you're overwhelmed, break it into pieces.

  • If you spend 2 minutes a day brushing your teeth for the next 50 years, you will spend 600 hours brushing.

  • Did you know Shakespeare plays contain 29,066 words - 40 words make up 40% of the texts of his plays. James Joyce's Ulysses contains almost the same number of different words - 28,899 - but just 135 words make up 1/2 the text.

  • If you spend 15 minutes a day in baseball season reading box scores over the next 50 years you will spend 2,187 hours reading them - 55 weeks - more than a year of 8-hour workdays.

TOPICS IN THIS ISSUE:

Can Response Rate
By Mail/Phone Be Improved?

Quips
by Chris Connelly
Association Member