Neil Kalt, Ph.D.

Dr. Neil Kalt heads Beta's effort to develop new methodologies. Among these are a groundbreaking methodology for diagnosing television commercials, a taste testing procedure that independently assesses the power of the formula and the power of the brand, and a methodology for evaluating concept/positioning statements that are very similar to one another.

Prior to joining Beta as Senior Vice President and Director of New Methodologies, Dr. Kalt spent 17 years as a qualitative marketing research consultant, moderating focus groups for a broad range of clients; six years as Associate Research Director and Director of Research at major advertising agencies; and five years as a member of the faculty at Baruch College.

Dr. Kalt authored "CAREER POWER! A Blueprint for Getting the Job You Want," he co-edited "Urban Problems: Psychological Inquiries," and his articles have appeared in a variety of professional journals and periodicals.

Dr. Kalt holds a B.B.A. and an M.B.A. from the City College of New York, and a Ph.D. in industrial psychology from the University of Illinois.