Terry McNiff

Terry McNiff has been Vice President of the Cable Television Division since January of 1994. Terry is responsible for all customs studies, focus groups and new business development for the cable television division. Terry has over 20 years of experience in sales, marketing and research within the media industry. Terry has conducted focus groups for a wide variety of media clients, including broadcast networks, cable networks, cable systems and radio. Prior to joining Beta, Terry was Vice President of Client Services for AGB Television Research, Vice President of Client Services for Norman Hecht Research and Regional Sales Manager for American Movie Classics.