BETA RESEARCH CORPORATION
SYOSSET, NEW YORK

Contact:
Jerome Kossoff
CEO, Beta Research Corporation
516-935-3800; E-mail: jerome@nybeta.com

FOR IMMEDIATE RELEASE
November 30, 1998

Beta Research Corporation announces the roll-out of a new advertising recall service, Tele-SAM

Beta Research Corporation announces the roll-out of a new advertising recall service, Tele-SAM, which provides marketers with a more expedient way to gather consumer reaction to specific print advertising campaigns, editorial content, special sections, or new advertising options.

Tele-SAM is modeled after Beta Research Corporation's existing Subscriber Advertising Measurement products, SAM and SAM-Test. The development of SAM was in response to traditional ad recall testing techniques' inability to measure large and representative samples, and effectively capture recall by geographic, demographic, or split-run editions; in a cost efficient manner. SAM products were designed to more accurately sample a subscriber reader universe by utilizing the postal service as a means of delivering, and returning survey ballots containing advertising recall, proprietary questions, and, for testing purposes, stripped-in ads.

Tele-SAM also provides the advertiser with a large, representative sample. However, by sending survey issues via priority mail, then receiving the respondents answers via a toll-free telephone call, the turn-around time and data delivery is cut by up to 75%.

Consequently, Tele-SAM not only provides its users with a quick turn-around time, but interviewers can probe, adjust, and modify as needed. Also, follow-up calls can rapidly increase respondent participation.

In short, Tele-SAM is the perfect vehicle to provide that "yesterday" service to those most important clients.