BETA RESEARCH CORPORATION
SYOSSET, NEW YORK

Contact:
Jerome Kossoff
CEO, Beta Research Corporation
516-935-3800; E-mail: jerome@nybeta.com

FOR IMMEDIATE RELEASE
February 4, 2000

BETA RESEARCH FORMS DIVISION DEDICATED TO ONLINE RESEARCH ... TRANSFERRING THREE DECADES OF CONSUMER AND BUSINESS-TO-BUSINESS EXPERIENCE TO THE COLLECTION OF MARKETING INTELLIGENCE ON THE INTERNET.

Syosset, NY -- February 4, 2000:
Beta Research Corporation has announced the formation of BETARESEARCH.COM, a subsidiary fully-dedicated to bringing the advantages of the Internet to consumer, healthcare, business-to-business and media marketing research. The division will concentrate on offering an entirely new dimension to marketers ... reaching out to their customers and prospects who are Internet users, and delivering data via "e-research."

Jason Gorelkin, President of BETARESEARCH.COM, discussed the advantages the new group offers.-- "While traditional research methodologies provide unique advantages, so too does the online approach. Our new group focuses on supplying answers at Internet speed and Internet efficiencies. Plus, it gives our clients great creative flexibility ... such as expanding their areas of questioning through highly-detailed screening, thus offering intimate results about select groups of customers."

Gorelkin added -- "Even more importantly ... while just about any organization can put a questionnaire online, our parent company brings a 30-year track record of research experience, service and return on invesment that's fundamental to our clients' success. And that track record includes innovation in research approaches ... a dimension we expect to extend to the gathering of marketing intelligence online."

Beta Research has been fielding custom and syndicated studies since 1970, and is a full service market research firm. Its clients include hundreds of business-to-business organizations, consumer goods manufacturers, healthcare organizations, publishers, direct marketers and ad agencies. For more information, contact Jason Gorelkin, President, at info@betaresearch.com or via 516-935-3800.