BETA RESEARCH CORPORATION
SYOSSET, NEW YORK

Contact:
Jerome Kossoff
CEO, Beta Research Corporation
516-935-3800; E-mail: jerome@nybeta.com

FOR IMMEDIATE RELEASE
December 1, 2004

BETA RESEARCH CORPORATION PROMOTES JASON GORELKIN TO CHIEF EXECUTIVE OFFICER ... FOUNDER JERRY KOSSOFF TAKES POST OF CHAIRMAN

Syosset, NY – December 1, 2004:  Jerry Kossoff, CEO of Beta Research Corporation announced today that he will take on the new role of company Chairman.  Replacing him as CEO will be Jason Gorelkin, currently the firm’s Vice President of Operations.

In discussing the changes, Kossoff stated that “This shift of responsibilities enables me to concentrate on our company’s strategic approaches rather than day-to-day activities.  For 35 years, the strategic part of our business has always been the one I enjoyed most ... now I can focus on it.”

Kossoff pointed to Gorelkin’s achievements -- “Jason’s earned his new position.  Since joining us in 1998, he’s helped us establish more sophisticated operations, he’s built our BetaResearch.com business, he’s shaped our new marketing platform, and he’s provided clients with innovative solutions.  Overall, he’s injected a new level of professionalism to Beta Research ... so I’m confident that our company and our clients are in good hands.”

In his role as CEO, Gorelkin will be responsible not only for the firm’s execution of research services, but for working with clients to serve their needs even better.  He remarked -- “Jerry Kossoff has always put our clients’ welfare ahead of ourselves.  He’s stressed that our company is built on exceptional personal service ... that it really makes a difference.  I intend to carry forward with that philosophy.”

Beta Research has been fielding custom and syndicated studies since 1970, and is a full service market research firm.   Its methodologies span both qualitative and quantitative approaches.  Clients include pharmaceutical companies, consumer goods manufacturers, healthcare organizations, media companies, direct marketers and ad agencies   For more information, contact Jason Gorelkin at 516-935-3800 or at jason@nybeta.com.