BETA RESEARCH CORPORATION
SYOSSET, NEW YORK
Contact:
Jerome Kossoff
CEO, Beta Research Corporation
516-935-3800; E-mail: jerome@nybeta.com

FOR IMMEDIATE RELEASE
July 12, 2004
Beta Research Continues To Try To Understand The Public's Travel Plans In a Climate of Turmoil
On Thursday morning, July 8th, Homeland Security Secretary Thomas Ridge issued a warning about the possibility of a major terrorist attack in the U.S. by the Al-Qaeda group:
In our effort to further comprehend the general public's travel plans in this climate of turmoil, Beta Research Corporation completed 375 random telephone calls across July 8th and July 9th. The questions and their corresponding responses follow:
1. Question:
Are you aware that this past Thursday morning, Homeland Security Secretary Thomas Ridge issued a warning about the possibility of a major terrorist attack in the U.S. by the Al-Qaeda group?
|
Total |
Male |
Female |
|
# |
% |
# |
% |
# |
% |
Yes |
260 |
69.3 |
118 |
71.1 |
142 |
67.9 |
No |
115 |
30.7 |
48 |
28.9 |
67 |
32.1 |
Total |
375 |
100.0 |
166 |
100.0 |
209 |
100.0 |
2. Question:
How likely do you think an attack will occur?
|
Total |
Male |
Female |
|
# |
% |
# |
% |
# |
% |
Very Likely |
73 |
19.5 |
17 |
10.2 |
56 |
26.8 |
Somewhat Likely |
158 |
42.1 |
74 |
44.6 |
84 |
40.2 |
Not too Likely |
99 |
26.4 |
55 |
33.1 |
44 |
29.0 |
Not at all Likely |
45 |
12.0 |
20 |
12.1 |
25 |
12.0 |
Total |
375 |
100.0 |
166 |
100.0 |
209 |
100.0 |
3a. Question:
Will terrorism affect your summer plans?
|
Total |
Male |
Female |
|
# |
% |
# |
% |
# |
% |
Yes |
51 |
13.6 |
12 |
7.2 |
39 |
18.7 |
No |
324 |
86.4 |
154 |
92.8 |
170 |
81.3 |
Total |
375 |
100.0 |
166 |
100.0 |
209 |
100.0 |
3b. Question:
In what way will terrorism affect your summer plans?
|
Total |
Male |
Female |
|
# |
% |
# |
% |
# |
% |
Travel by car, not plane |
29 |
56.9 |
7 |
58.3 |
22 |
56.4 |
Will visit family, friends |
8 |
15.7 |
2 |
16.7 |
6 |
15.4 |
Will stay home, near home |
9 |
17.6 |
1 |
8.3 |
8 |
20.5 |
Become more cautious |
3 |
5.9 |
2 |
16.7 |
1 |
2.6 |
Stay within US, not abroad |
3 |
5.9 |
1 |
8.3 |
2 |
5.1 |
Other |
4 |
7.8 |
1 |
8.3 |
3 |
7.7 |
Total Mentions |
56 |
109.8 |
14 |
116.7 |
42 |
107.7 |
Base |
51 |
100.0 |
12 |
100.0 |
39 |
100.0 |
|