BETA RESEARCH CORPORATION
SYOSSET, NEW YORK

Contact:
Jason Gorelkin, CEO, Beta Research Corporation
Phone: (516) 935-3800, ext. 248
Fax: (516) 935-4092
E-mail: jason@nybeta.com

FOR IMMEDIATE RELEASE
May 17, 2006

Travel 2006/2007 – A Study of Business and Leisure Travel Markets and Media

Syosset, NY -- May 17, 2006:  Travel 2006/2007 – A Study of Business and Leisure Travel Markets and Media is a study that will be released by Beta Research and Erdos & Morgan in fall 2006 about the U.S. traveler. This report will cover the Business Travel market, defined as the approximate 35 million adults residing in the contiguous 48 states who have taken one or more trips for business in the past three years and have household incomes of $50,000 or more. A second report, Travel 2006/2007 – A Study of Leisure Travel Markets and Media will be released simultaneously. Electronic access to both study databases will be available to sponsors.

Business travelers are, arguably, the most important marketing segment for companies that sell travel products and services to the U.S. marketplace. Many travel frequently in the course of conducting their business affairs, representing vast potential for transportation and car rental companies, the lodging industry and travel destinations. They attend business conventions and meetings, and frequently are responsible for planning such functions.

Business travelers are typically early adopters, making them important customers for the sale of wireless telephony products, ultra-light and hand-held computers and a host of other cutting-edge products. As a group, they are not as large in numbers as the individuals who make up the Leisure Travel marketplace, but they represent an intense concentration of above-average consumers of travel products and services.

In the report that will be released, the reader will find specific answers to such questions as who business travelers are, where and why they are going on business trips and what current patterns and trends hold for the future of business travel. It will contain, as well, information on readership of more than 70 magazines, nearly a dozen daily and Sunday newspapers, and viewership of over 30 cable television channels.

The Internet has become a strategic tool for travel marketers, and the report affords insight into the questions of how access to the Internet affects business travelers and corporate travel policies. The reader can determine, as well, how the “tools of the road” are changing with the introduction of new technology.

The report will contain information into what may well be the most important issue in business travel today, the extent to which the business traveler exercises “choice” in making travel arrangements, as opposed to their corporate travel departments. It will address, as well, the factors that influence choice in decisions for travel arrangements regarding transportation, lodging and car rentals.

Beta Research and Erdos & Morgan sincerely hope that Business Travel 2006/2007 and Leisure Travel 2006/2007 contribute to the industry’s overall understanding of the Business Traveler and Leisure Traveler marketplaces.

Call Jason Gorelkin at 516-935-3800 or email jason@nybeta.com to find out more as to how TRAVEL 2006/2007 - A Study of Business and Leisure Travel Markets and Media can benefit your organization.