BETA RESEARCH CORPORATION
SYOSSET, NEW YORK
Contact:
Jason Gorelkin, Chief Executive Officer
Phone: (516) 935-3800
Fax: (516) 935-4092
E-mail: jason@nybeta.com
FOR IMMEDIATE RELEASE
February 6, 2008
Advertisers are beginning to ask the most important question. Who?
It’s time to go beyond page views, clicks, and other metrics,
and offer your client the benefits of tapping into your target audience.
Utilize Beta Research’s Website User Profile Studies to...
- Gather data to support ad sales efforts
- Discover how your market is changing
- Compile demographic profiles
- Demonstrate exclusive positions
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- Document the buying power of your audience
- Promote users’ psychographic characteristics
- Augment syndicated research data
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Beta Research offers lab-based usability testing designed to uncover website interface problems.
Key benefits include...
- Avoiding the expense of major post-launch revisions
- Improving customer acquisition and retention rates
- Uncovering critical glitches that cause site abandonment
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