BETA RESEARCH CORPORATION
SYOSSET, NEW YORK

Contact:
Jason Gorelkin, Chief Executive Officer
Phone: (516) 935-3800
Fax: (516) 935-4092
E-mail: jason@nybeta.com

FOR IMMEDIATE RELEASE
April 1, 2008

Beta Research Introduces XCEPT:
The Extreme Cognitive & Emotional Profiling Toolkit

Introducing XCEPT™: The Xtreme Cognitive & Emotional Profiling Toolkit from Beta Research, a leader in business and marketing research since 1970. Finally, one ad testing program for television, print and online. Brand new and insightful metrics that are useful to marketers and agencies. A new and unique approach to understanding consumer perceptions. Actionable recommendations that are tied directly to the bottom line. New tools for evaluating your spot against key competitors.

Many agencies and their clients avoid testing commercials, because they're afraid to hear bad news. But testing may be the best bad news you can hear, since it affords you the opportunity to make adjustments and go to market with the best possible spots. The XCEPT™ testing methodology measures elements of your advertising that have never been evaluated, and provides you with information you need to surpass your competition and create memorable commercials that drive business. To find out how to get started on maximizing the results of your next ad program, contact Dr. Neil Kalt at neil@nybeta.com or call 203-758-1812.