Beta Research -- the industry’s leader in panel research ... extensive experience, in-house data maintenance, faster turnaround.
How does panel research work?
A consumer or businessperson agrees to become a Panel Member. The member is defined by any number of variables ... age, income, type of work, purchasing/decision-making power, etc. Even psychographic characteristics may be used in member selection. Members participate over time in a series of research studies covering either one or multiple topics.
Panels can be “static” (no attempt to rotate members) or “dynamic” (members are rotated and maintain the representation of the population).
Applications for panel research...
Use panel studies as a value added service, to gather input for editorial, to gain intelligence to support ad sales, or to define line extensions.
- Use for proprietary research or as a value added service.
- Recruit panels from subscribers lists, customer lists, market lists.
- Determine how products/publications are used or viewed.
- Build customer databases.
- Gather input for future marketing efforts or new products/media
(concept testing, perceptions, positioning, copy testing, etc.)
- Determine how markets are changing ... demographics, psychographics.
- Distribute product samples.
- Conduct via mail, telephone, online.
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