BETA RESEARCH SATELLITE DISH SUBSCRIBER STUDY

– Which cable networks are most important and valuable to small dish subscribers?

– How do perceptions of cable networks differ between dish subscribers and cable subscribers?

Beta Research Corporation will conduct in April a telephone study among a national sample of households who subscribe to DirecTV or EchoStar. Interviews will be completed with 600 adults and 100 teens. The questionnaire will be similar to the Beta Research Cable Subscriber Study – Evaluation of Cable Networks. The following will be included:

1. Aided awareness of each service.

2. Five favorite cable/satellite services.

3. Whether watched specific cable/satellite services.

4. Satisfaction of Cable/Satellite Services – Respondents rate each channel viewed on the scale of “Very Satisfied,” “Fairly Satisfied,” “Not Very Satisfied,” or “Not At All Satisfied.”

5. Importance of Cable/Satellite Services – Respondents indicate whether service is important or unimportant to enjoyment of television.

6. Perceived Value of Cable/Satellite Services – Persons who ever watch estimate amount the service would be worth if it were sold by itself.

7. Overall satisfaction and likelihood to continue DBS.

8. Profile of Sample – Martial status, presence of teens or children, age, education, household income.

Certain results will be compared to Beta Cable Subscriber or Digital Cable Subscriber Study.

Networks to be measured are primarily networks from:

– DirecTV’s Total Choice/Total Choice Plus Packages

– EchoStar’s America’s Top 120/180 Packages

A tentative list of networks to be measured include:

A&E, ABC Family, AMC, Animal Planet, BBC America, Biography Channel, Cartoon Network, CNBC, CNN, Comedy Central, CMT, Court TV, Discovery Channel, Discovery Health, Discovery Kids, Discovery Times, Discovery Military, Disney Channel, DIY, E! Entertainment, ESPN, ESPN2, ESPN Classic, ESPNEWS, Food Network, Fox Movie Channel, Fox News Channel, Fox Sports Net, Fuel, Hallmark Channel, FX, GSN, History Channel, History International, HGTV, IFC, TLC, Lifetime, Lifetime Movie Network, MSNBC, MTV, MTV2, Music Choice, National Geographic Channel, Nickelodeon, Nicktoons, Noggin, Outdoor Life Network, PBS Kids, Science Channel, Sci-Fi Channel, SOAPnet, Speed Channel, Spike TV, TBS, TNT, Toon Disney, Travel Channel, Turner Classic Movies, TV Land, USA Network, VH1, VH1 Classic, WE, Weather Channel and WGN.